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Seda, J. Walter Thompson Brazil, F.Biz and New Content offer underground...
Last month, Brazilian shampoo brand Seda, with help from J. Walter Thompson Brazil, F.Biz and New Content, activated “Hairdo Trolley,” a campaign that encouraged women to feel beautiful and confident...
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J. Walter Thompson @ SXSWi: What’s next in content marketing
SXSW Interactive 2015 has come to an end so now is time to start applying in our daily routine all the inspired information we’ve absorbed from the Festival. Content Marketing is hot . No big news...
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UPDATE: J. Walter Thompson accepting applications for HLR scholarship until...
J. Walter Thompson will begin accepting applications for the Helen Lansdowne Resor (HLR) Scholarship. Named after the industry’s first female copywriter, Helen Lansdowne Resor, the scholarship...
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Brazilian stars donate their talents in Porto Alegre Holy House of Mercy’s...
What if you could have some of the most important anatomical parts of some of the world’s most talent people? The lungs of international soccer player Zé Roberto? Or the eyes of renowned photographer...
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Exame magazine features J. Walter Thompson Brazil’s Ezra Geld for cover story...
The cover story of this week’s edition of Exame, Brazil’s leading business and economy weekly, discusses the new generation of executives who talk openly about their sexual orientation, a conversation...
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J. Walter Thompson Company and Group SJR Launch Content Marketing Unit...
Today J. Walter Thompson Company and Group SJR, a unit of Hill+Knowlton Strategies, announced the launch of content marketing unit Colloquial. The joint venture brings together the creative talent and...
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Manir Fadel joins J. Walter Thompson as Global ECD
Today, we are thrilled to welcome Manir Fadel as a new Global Executive Creative Director. A Brazilian native who comes to us with 20 years of experience in the industry, Fadel will be based in London...
View ArticleNew Shell Rimula Campaign Places the Engine Oil at the Center of Real Stories...
Last week, Shell kicked off a new global campaign, “Real Destinations,” centered around one key message “Shell Rimula, the engine oil that works as hard as you do.” The campaign launch was marked by...
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The End of the Assembly Line
Only two professionals from the media sector hold CEO positions at the 20 largest agencies in Brazil. One of them is Ezra Geld, President of J. Walter Thompson Brazil since July 2013 (and the other is...
View ArticleMeet Brazil’s Generation Z in Latest Innovation Group Report
On Wednesday, the Innovation Group, the futurism unit of J. Walter Thompson Intelligence, released its latest report, Generation Z – Brazil, offering an in-depth look at a generation of Brazilians...
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